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VOCHI - the first exit of Kolos Ventures

The new owner of VOCHI is the American company Pinterest, a social Internet service, photo hosting that allows users to add images online, place them in thematic collections and share them with other users. The purchase amount remains undisclosed.

Over the past year or so, Pinterest has been attempting to shift its focus away from being just an image pinboard — a home to static images used to inspire purchases and plans. Instead, Pinterest now sees its potential as a platform for creators who can share their ideas in video format.

To capitalize on this activity, Pinterest this spring launched Ideas Pins — a video-first feature that lets creators tell their stories using editing tools like voiceovers, music, transitions and other interactive effects. More recently, Pinterest rolled out a new way for users to browse these videos in a TikTok-like “Watch” tab, where it encouraged participation with $20 million in creator awards.

Pinterest also introduced its own original video content, Creator Originals, and has been helping creators make money from their videos by tagging items for sale, participating in affiliate shopping programs and engaging in brand partnerships, among other things.

With Vochi, Pinterest says it will have the ability to bring even more quality video to its users. The company will be bringing in both the IP at Vochi and its 40-person team, including its founders, to expand Pinterest’s set of video creation tools and to help its creators make more dynamic videos.