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Belarusian startup Vochi became the first portfolio investment of Kolos Ventures

VOCHI is a Belarus-based startup behind a clever computer vision-based video editing app used by online creators. The application is based on two convolutional neural networks to perform semi-supervised Video Object Segmentation and Instance Segmentation and a custom rendering engine for video effects that enables instant application in 4K on mobile devices.

Unlike some of its video editor rivals, VOCHI offers a robust free experience where around 60% of the effects and filters are available without having to pay, along with other basic editing tools and content. But to access more advanced features, it’s needed to buy a subscription that is more focused on professional content creators and costs $7.99 per week or $39.99 for 3 months. Or it’s possible to make a one-time purchase for $150 and use the service indefinitely.

To date, around 20,000 of VOCHI’s 500,000 monthly active users have committed to a paid subscription, and that number is growing at a rate of 20% month-over-month.

Though based in Belarus, most of VOCHI’s users are young adults from the U.S. Others hail from Russia, Saudi Arabia, Brazil and parts of Europe.

The project attracted the attention of Kolos Ventures with its strong product and R&D functions, clear competitive advantages that distinguish the application from competitors and make it attractive to users, as well as positive dynamics of key indicators of economic efficiency. In addition, the application works in a large and fast-growing global market due to the growing popularity of social networks and services for creating and viewing short videos, which open up broad growth prospects.

In total, VOCHI developers has raised $2.4 million in a «late-seed round». TA Venture, Angels deck, A.Partners, Startup Wise Guys and angels from companies like Belarus-based Verv and Estonian unicorn Bolt were also among the investors of this round.

The new funds will help the startup to grow further, attract and engage new users, add new tools — and prepare for the A-round of financing.